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15 June 2009 @ 10:26 pm
My nomination  
I am nominating myself as a candidate for the Livejournal Advisory Board. I would like livejournal to be an open community where people are free to create whatever they desire. Where tools help them to find and interact with likeminded, interesting people. Where people can discover, discuss and debate the issues of the day. A place people can have control over their content and where troublemakers can be warned, isolated and ultimately removed. I would like it to be easy to use. I want users to feel they are part of the site and have a real say in the future.

I love Livejournal and have been on here since 2001. I met my fiancée on this site. I use my journal as a place to express private thoughts, to write stories, interact with friends, meet new people and discuss the world.


Delivery – Livejournal has too many features that are 80% completed. Examples are Scrapbook, To Do Lists, Portals, Schools, Singles, etc. I believe that features that are beta should be marked as such. Many features need to be reworked or redocumented.
Monetisation – I believe that a site with 2 million active users ought to be profitable without being dominated by advertisements. More work could be done with sponsorship (films, news media, books, etc) which might generate content, although this might need to be opt-in. 
Openness – Livejournal should seek to be open with its user base who are more than merely customers. We have generated the content and virally marketed the series. This means announcing what is planned ahead of any changes. Likewise users should be kept updated on things that have been promised – a la carte user pics for example.
Growth – The future of Livejournal depends on obtaining new users. Attempts should be made to reach out to new members and to ensure that Livejournal has a greater public profile. I would like efforts to be made to reach out to famous people in order to encourage them to join.
Communication – Livejournal needs to develop better ways of listening to its user base. Minutes and the agenda of advisory board meetings should be published.  Any changes to terms of service or account levels should be announced in advance, preferably with a period of consultation.
Archiving – currently LJ Archive is great for backing up Livejournals. But it is not an official tool and it should be official supported. 

 

 
 
 
ollivander on June 17th, 2009 08:29 pm (UTC)
I support this nomination
Nadianadiajane on June 17th, 2009 08:32 pm (UTC)
I support this nomination
♫ ♫ ♫ Judi ♫ ♫ ♫lost_at_see on June 17th, 2009 08:49 pm (UTC)
I support this nomination.
Hanabananacasserole on June 18th, 2009 12:36 am (UTC)
I support this nomination.
she_saw_stars on June 18th, 2009 01:43 am (UTC)
I support this nomination!
Skittish Eclipse: mywordfoxfirefey on June 18th, 2009 08:53 am (UTC)
I want to believe in your monetisation statement, but I'm not sure it's as easy as it sounds. LJ's previous sponsorship stuff has included:

* Sponsored layouts: Seem okay but not brilliant. There's a current run of them from Cisco, but that's a pretty recent development. Most popular ones were the Havaianas ones way back. Diet Pepsi Maxx not so popular. They're relatively cheap and easy to implement, but I don't notice them on high traffic journals and lots of people on LJ do viewing in their own styles.
* Sponsored mood themes: Once. Diet Pepsi Maxx ones. A bust and sorta ugly.
* Sponsored v-gifts: Ended up being used as instruments of a user fit; hard to know if they failed because they don't work or if it's because of other stuff upsetting LJers at the time.
* Sponsored Writer's Block: Decently successful--people respond to these, they're cheap and easy to implement, etc.
* Sponsored communities: Mostly flops, although the one for the Blood and Chocolate movie apparently did pretty well. Unfortunately, these are very staff time intensive to implement and a gamble, so they have difficulties seeming like a value.
* Amp'd Mobile integration stuff: Amp'd Mobile was an idiotic company that burned through money, some of which they threw at LJ in the form of sponsored texting features and a sponsored community that featured their awkward eeeedgy animations like Lil' Bush. Ended up filing for bankruptcy because they waived credit checks for their approximately $100 a month service...and apparently people with bad credit aren't good at bill paying. It's nice that LJ got to ride their gravy train for a bit, but it's not a viable strategy, because most companies are not that dumb.
* Explore LJ partnership with MSN News: Failed, the links to MSN news on Explore pages disappeared one day without comment.
* Partnership with Moo: A while ago, seemed to work out pretty well for both parties. I imagine LJ gets (or got) some affiliate money from Moo sales through LJ, but I don't think it's a ton, especially since they haven't been featured or pushed in a while. moocards has about 7,000 watchers--respectable...but really not enough for any real income.
* Partnership with Blurb: This recent one sunk like a rock; I deduce this because on the news post announcing it, only one/two people were complaining about the software. Having downloaded the software and tested it out, it's horribly shoehorned onto the LJ platform. The lack of complaints and reports of software limitations (like it only downloading the first five hundred posts, no knowledge of whether posts are friended or private, no icons) suggests people weren't even interested in trying it out. I'm going to assume LJ gets affiliate money if someone buys a book of their LJ through Blurb, but it's possible they were just a convenient partner to offer a feature without much effort.
* Sponsored accounts: A pretty decent idea, but I haven't really seen them outside of the Cyrillic sector. Basically, they give a user the advantages of a paid account if they use the sponsored style and have sponsored ad banners in their profile. Unfortunately, there's only a limited number of user slots this is good for, and they haven't really done much to maximize who can get the sponsorships--I was able to snag one for testing with a sparse test account. That doesn't do LJ much good, because those kinds of accounts need to go to journals that are highly viewed for a decent advertiser ROI.
* Pimping stuff in news: Don't know how well this works or not, but it's cheap and easy, so might as well. Includes things like the promotion of "our friends" over at Nature Made running a contest.

So, I *am* interested in what you said, but I want some more concrete ideas about good strategies given that LJ has tried a lot of things in this arena to varying levels of success, but never successfully enough to stop ad creep.
DCradiantsoul on June 18th, 2009 09:59 am (UTC)
First off I am not anti-adverts. I believe that the site exists to allow people to explore their creativity and interact with other people. I don't see that this is incompatible with adverts in some cases.

A problem that LJ is likely to face is that on-line ad reviews have collapsed and this is unlikely to reverse.

I would livejournal to look at tying up with aspects of big media(newspapers and book publishers). I believe these are text oriented in a way that fits with livejournal. As to how much money there is available I am not really sure.

I have to be honest and say I think LJs advert policy is not too bad. Adverts allow those who can't or won't pay to continue to enjoy what I feel are core features of the site and create content for other users.

A big issue I see is adverts becoming more targetted and blurring the link between adverts and direct marketing. For example the way in which google targets ads to searches. Livejournal could have a rich source of personal and that raises privacy issues. I would like to see a statement of principles/debate over this issue.
I tl;dr because I care - foxfirefey on June 18th, 2009 06:51 pm (UTC) (Expand)
Re: I tl;dr because I care - radiantsoul on June 19th, 2009 08:46 am (UTC) (Expand)
Kaylee Winchesterroguem on June 18th, 2009 09:01 am (UTC)
I support this nomination
pauamma on June 18th, 2009 11:20 am (UTC)
I support this nomination.
morrisseyobemorrisseyobe on June 18th, 2009 12:16 pm (UTC)
Parentsoutloud
I am nominating myself as a candidate for the Livejournal Advisory Board. I have some years of experience working with and for parents on a diversity of topics including education, general care of children, understanding politics that effects families and inparitular schools. I could go on but suffice it to say good old fashioned common sense as a parent and grandparent and who runs a blog for parents to seek information and share ideas. We live in a world which changes daily and often are in danger of forgetting we should never stray into the realms of removing the joy and challenge of childhood
DCradiantsoul on June 18th, 2009 12:46 pm (UTC)
Re: Parentsoutloud
You have nominated yourself in the wrong place. You are responding to my post in the nomination community, whereas what you actually want to be doing is making your own post.

Do a search on the FAQ for how to post to a community. Good luck!
Idle handsgreebo on June 18th, 2009 12:41 pm (UTC)
support
Starlittle_laura on June 18th, 2009 12:50 pm (UTC)
I support this nomination!
Godtheonetruegod on June 18th, 2009 01:00 pm (UTC)
I SUPPORT THIS NOMINATION!
*~    Katy    ~*webgirluk on June 18th, 2009 01:20 pm (UTC)
I support this nomination.
Cindascindas on June 18th, 2009 01:30 pm (UTC)
I support this nomination :)
Warning: This Pirate May Contain Snarkfrankthepirate on June 18th, 2009 02:05 pm (UTC)
I support radiantsoul's nomination :)