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15 June 2009 @ 10:26 pm
My nomination  
I am nominating myself as a candidate for the Livejournal Advisory Board. I would like livejournal to be an open community where people are free to create whatever they desire. Where tools help them to find and interact with likeminded, interesting people. Where people can discover, discuss and debate the issues of the day. A place people can have control over their content and where troublemakers can be warned, isolated and ultimately removed. I would like it to be easy to use. I want users to feel they are part of the site and have a real say in the future.

I love Livejournal and have been on here since 2001. I met my fiancée on this site. I use my journal as a place to express private thoughts, to write stories, interact with friends, meet new people and discuss the world.

Delivery – Livejournal has too many features that are 80% completed. Examples are Scrapbook, To Do Lists, Portals, Schools, Singles, etc. I believe that features that are beta should be marked as such. Many features need to be reworked or redocumented.
Monetisation – I believe that a site with 2 million active users ought to be profitable without being dominated by advertisements. More work could be done with sponsorship (films, news media, books, etc) which might generate content, although this might need to be opt-in. 
Openness – Livejournal should seek to be open with its user base who are more than merely customers. We have generated the content and virally marketed the series. This means announcing what is planned ahead of any changes. Likewise users should be kept updated on things that have been promised – a la carte user pics for example.
Growth – The future of Livejournal depends on obtaining new users. Attempts should be made to reach out to new members and to ensure that Livejournal has a greater public profile. I would like efforts to be made to reach out to famous people in order to encourage them to join.
Communication – Livejournal needs to develop better ways of listening to its user base. Minutes and the agenda of advisory board meetings should be published.  Any changes to terms of service or account levels should be announced in advance, preferably with a period of consultation.
Archiving – currently LJ Archive is great for backing up Livejournals. But it is not an official tool and it should be official supported. 


DCradiantsoul on June 19th, 2009 08:46 am (UTC)
Re: I tl;dr because I care
I quite like the google approach to ads in that they are small, text and generally relevant. I would wonder if LJ would be better off outsourcing its ads to google. Although from a commercial point of view they would lose a lot of control of their business, but on the plus side this site does get a lot of hits.

It is quite hard for me to comment on ads as I am a paid user and don't see them. I remember back in Brad's day when they proposed limits on posting for basic users there was a real outcry...The problem is that free accounts are going to be the way of getting new people onto livejournal. I imagine it must be difficult to balance the account levels(too many features on free accounts will reduce paid member, too few will lead to people migrating elsewhere).

I don't believe ads are going anywhere. I think this site probably has 2million active users of which about 2% pay anything. That is going to be about $1m revenue. My guess is that 10 employees and some office space is going to cost upwards of $1m per year before servers, bandwidth, etc. I am no expert on these things, but suspect it is going to be $1m plus. And on top of that is SUP really paid $25m(according to the rumour mill). They would be looking for $2m per year profit to get a 8% return.